Welcome Aboard.

My name is Charmayne Hefley, and I’m a social media manager and communications specialist with nearly 10 years of experience working with start-ups, associations and well-established brands. I’ve managed social media and other communications efforts for the National Cattlemen’s Beef Association, Thrust Flight, Alta Seeds, UPL and more.

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Social Media

OVERALL

Through my most recent role, I led the charge to research and present social media accessibility tactics to help the company and their clients become leaders in accessibility in a digital space.
As a Volunteer Social Media Coordinator for Medicine Horse, an equine facilitated psychotherapy non-profit organization, I helped increase donations during the 2022 Colorado Gives Day by 68% from the previous year through a comprehensive social media campaign.
From the 2016 Cattle Industry Convention & NCBA Trade Show to the 2017 convention, I improved the reach and spread of our social media impact by over 70% with a total reach in 2017 of 3.7 million and a total spread of 4.25 million in 2017 (stats pulled from Nuvi).
In 2018, I helped improve the reach of the 2018 Cattle Industry Convention & NCBA Trade Show to have a potential reach of 2.9 million with 7,300 mentions and an engagement of 58,500 (stats pulled from Talkwalker).
Received the 2018 Region II Best of National Agri-Marketing Association (NAMA) First and Merit Award for Social Media Campaigns.

TWITTER

From July 2016-July 2017, I improved Tweet Impressions on the National Cattlemen's Beef Association Twitter account from an average of 42,700/month to 152,000/month, a 72% increase in monthly impressions.
I managed a bi-monthly Twitter chat to increase engagement for the 2018 Cattle Industry Convention & NCBA Trade Show, yielding an average of 800,000 impressions per chat (stats pulled from Talkwalker).

SNAPCHAT

Planned, implemented and managed the NCBA Snapchat account, which had an average of 1,100 viewers per story with an average engagement rate of 75% per story from start to finish. The NCBA Snapchat account began in October 2016, and continued to grow through takeovers, snaps at events and more during my time managing the account.

INFLUENCER MARKETING

During both the 2017 & 2018 Cattle Industry Conventions, I helped supervise and manage a Marketing Ambassador program comprised of influencers from each of NCBA’s membership regions. The program was designed to get a larger number of attendees at the annual convention by promoting it throughout the months leading up to the event.
The Marketing Ambassadors assisted with the moderation of the bi-weekly Twitter chats to promote the Cattle Industry Convention in 2018— in fact, the idea was suggested by Marketing Ambassador Markie Hageman.

**The 2018 Cattle Industry Convention & NCBA Trade Show Marketing Ambassador Team at the NCBA Trade Show celebrating their hard work to get attendees to the event.**

FACEBOOK

On April 26, 2016, I created a post breaking the news of the new 2016-17 California FFA state officer team on the California Ag Today Facebook page, receiving over 45,000 impressions, 702 likes, 133 shares and 29 comments compared to the California FFA Facebook page's announcement, which received 477 likes, 126 shares and 28 comments.
Reached 100,000 followers on the National Cattlemen's Beef Association's Facebook page.

Most Popular FB Post Ever.png — Viral Facebook Post

On March 8, 2017, I created a post on the National Cattlemen's Beef Association Facebook page that garnered over 10,000 reactions on the main post, with over 26,000 shares and 4.1 million people reached. This post also helped our page increase from 81,000 likes to 92,000 likes in less than 24 hours.

INSTAGRAM

During my time with California Ag Today, I helped increase their Instagram following from under 100 followers to nearly 5,000 followers.
At NCBA, I increased posts on Instagram from once a month to 4-8 times per week, increasing engagement to above 400 likes on most posts.

TIKTOK

I assisted in developing the TikTok strategy for Woodruff by creating TikToks from ideation to execution.
Like most millennials, I developed an unhealthy obsession with TikTok during quarantine caused by COVID-19. One of the videos I posted has received nearly 1.9 million views and over 350,000 likes.

Print Design

Media Relations

PRESS RELEASES

National Cattlemen's Beef Association: 2016-2018

Fresno State Gibson Farm Market: 2014-2015

MEDIA APPEARANCES

My interest in media relations began in the spring of 2014 when my boss at the Fresno State Gibson Farm Market gave me the opportunity to begin planning events, writing press releases and representing the farm market as a spokesperson in media interviews. My first-ever flirtation with the camera came on May 30, 2014, when I woke up and got to work at 4 a.m. for my first media interview to discuss the first day of sweet corn season that year. I spent that day coordinating and participating in media interviews up until the last ear of corn sold for the day just after 1 p.m.

MEDIA TALKING POINTS

Graphic Design

At the beginning of 2022, I reignited my passion for graphic design, and started a small Etsy shop, Boho Aviatrix. All of my designs are made using Adobe Fresco and Adobe Illustrator. They are sold through my shop in the form of stickers and t-shirts.